So, What is SEO?

Google: The Internet’s Library

Think of Google as the gateway to the internet.

Websites and their webpages are like books you might find in a library.

Google stores and categorises webpages like libraries store and categorise books.

The more organised the storage is, the easier it is to find what you want.

And Google is great at storing and searching for web info.


SEO: The Internet's #1 Acquisition Channel

What do you do when you want to find something on the internet? You search for it, right?

Ever wonder how those web pages at the top of your search results got there?

It's because they were Search Engine Optimised.

SEO stands for Search Engine Optimisation.

With it, you find the most relevant answers and websites based on your searches.

It's why you won't end up on a gardening website if you've searched for “running shoes”….

As a business owner, you only have two ways to get more customers:

  1. Reach out to them.
  2. Get them to reach out to you.

Most businesses fall in the first category. (Think cold email outreach.)

But why?

8.5 billion searches happen everyday. That’s no small amount…

By focusing on SEO, you'll help the 100s of buyers already looking for your product find you.

Think of it of “demand capture”, instead of “demand generation” like cold calling.

After all, it's easier sell to those already looking for a solution to a problem you solve.

For example, imagine you're a CRM platform.

Would it be helpful to appear on Google for a relevant search like “Top Five CRMs for Startups”?

Of course it would.

The higher your Google ranking, the quicker you're found by searchers,

and the higher your website search traffic is. Simple.

As your traffic increases, the more customer you get.

So fundamentally, SEO is about growth, sales and profit.


SEO vs. No SEO

Two brothers. Two shops. Two scenarios.

Charlie sets up a food cart on a busy and bustling New York Street corner.

Bob sets his one up in a sleepy and modest town in Alaska.

Who's likely to generate more money?

I'd pick Charlie.

Why?

It's visible, easy to find, and attracts a lot of foot traffic because it's in a famous, central location.

The same applies to SEO-focused websites.

The more high quality and high ranking blogs you write — the more people will visit, then buy from your website.

Don’t be Bob and neglect SEO. (P.S. Ranking on page two on Google is no use!)


On-Page SEO & Off-Page SEO

Exactly how search engines work is a dark art, but the main principles are known.

They're based on two main factors: keywords and links.

Let's focus on keywords first (On-Page SEO).

Your chances for a better ranking grow when your website contains the same words that are being searched.

Keywords are especially effective when they're found in a website title, address, or headings.

And how about the links? (Off-Page SEO)

Off-Page SEO is like networking for your website.

Getting reputable sites that link to yours basically tell search engines that you have some good stuff there.

Thus, forcing Google to rank you higher for searches.

But be careful, quality over quantity. Links from irrelevant sites won't help you get a better rank.


Local SEO: Your Local Spotlight

Local SEO helps your business stand out in your community.

Helpful if your customers rely on your product or service being nearby.

Think of what appears when you search “thai food near me”.


SEO: An Ongoing Process

That’s a basic introduction to SEO but in reality, it's no simple, one-time task.

It’s a continuous process.

Publish, revise and remove (underperforming) content with hyperSEO.ai to maximise your revenue potential.


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